Neurogan is a family-owned CBD brand known for making high-quality products in a fiercely competitive space. Their focus was on creating cannabinoid products — like gummies, oils, and tinctures — aimed at helping users manage health-related concerns.
But with larger, venture-backed companies leading the market, it was tough to stand out.
Advertising CBD products online against heavy restrictions is especially difficult. That meant Neurogan couldn’t rely on paid advertising like most e-commerce companies.
They were also heavily reliant on white labelling as their main source of revenue. It kept their business afloat, but the real goal was to shift away from producing for others and grow their own retail brand. To do that, they needed visibility, authority, and consistent sales coming from their own store.
But Neurogan had tried working with SEO agencies before, and the results were mediocre. Some used quick-fix tactics like spammy backlinks, while others produced content that wasn’t backed by a real strategy. After a few disappointing experiences, they needed a partner who could help them grow in a way that was steady, transparent, and long-term.
After onboarding audits and some light technical clean-up to set the foundation, we focused on building a long term strategy, including:
Our initial focus was on CBD gummies because it had a high search demand — especially for health and wellness use cases like pain relief. We often find it’s best to go deep on one product category at a time, since building topical expertise in a focused area makes it easier to compete for the most competitive terms.
With gummies as the anchor category, we launched a steady publishing plan of eight pieces per month. This included shopping page improvements and blog posts targeting long-tail searches like “CBD gummies for back pain” and “best CBD gummies for sleep.” Once we established authority in gummies, we branched out into adjacent categories like oils, tinctures, and THC-infused products.
Because the CBD industry is so competitive, backlinks were also important. We tested several approaches, from digital PR to third-party outreach, and steadily built authority for the site. By the end, their SEO presence had grown enough that even competitors started taking notice.
Within 3 months, the results were in:
As a bonus, we shared our strategies with Neurogan’s Director of Ecommerce, who applied what they’d learned to launch a brand new site, growing it from 0 to 15,000 visits/month.
Not only did this give them a reliable growth channel, but it also reduced their reliance on white-labeling products for other brands.